Draft, preview, approve and schedule Instagram feed posts and Reels per client
Instagram, per client
Feed posts and Reels that look right before they are approved.
Each client's Instagram account connects to that client's project, and everything for that account — drafts, galleries, approvals, scheduled posts and published history — stays inside it.
Instagram is stricter than most networks and the composer treats it that way: every post carries media, captions stop at 2,200 characters, hashtags at thirty, and carousels take up to ten items. Every video published to Instagram is a Reel — the platform retired ordinary feed video — and the workspace reflects that instead of pretending otherwise.
The preview a reviewer approves is Instagram-shaped: the crop, the caption fold and the carousel order are visible before approval, and nothing reaches the account without an approved draft and an explicit publish or schedule decision.
- 01
Media required
Every draft carries media, as Instagram requires — enforced at drafting time.
- 02
Every video is a Reel
Instagram retired feed video; the workspace reflects it honestly.
- 03
2,200 / 30
Caption and hashtag limits applied in the composer and visible in the preview.
Operating principles
Automation should remove tab switching, not responsibility.
AI drafts the first pass. Your team still owns the brief, the edit, the approval, and the moment it goes live.
A calendar becomes useful when it shows every client, every state, and the decision that comes next.
About Instagram publishing
How Instagram behaves inside the workflow.
Why does every Instagram draft need media?
Because Instagram requires it. The composer enforces the network's own rules, so a draft that could not publish is caught at drafting time, not at publish time.
Can I publish ordinary video to the Instagram feed?
No — Instagram retired non-Reel video. Every video published to Instagram is a Reel, and the workspace says so plainly rather than failing at publish time.
What are the caption and hashtag limits?
2,200 characters and thirty hashtags, applied in the composer and reflected in the preview a reviewer approves.
Can AI plan an Instagram campaign?
Yes. AI Studio can draft single posts or plan a campaign in bulk for Instagram, and every generated draft takes the same approval path as human work.
Next command
Human approval before publishReplace the tool chain with one visible publishing path.
Create your Marketing Hub account and set up the first client project. Account creation, payment and billing are handled inside the application.
Create your account