Social EngineHuman approval before publish
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Agency social operations

For Agencies

A portfolio-level operating layer for teams responsible for many brands at once.

One accountable operating layer

  1. 015 channels

    Connected to the client project they belong to

  2. 021 calendar

    Scheduled and published work across every client

  3. 03Human approval

    Between any draft, generated or written, and publishing

Portfolio view

Run the whole client roster without losing the thread.

A demonstration portfolio. Every client, channel count, pipeline figure and state below is invented for this page.

ProjectChannelsPipelineState
Northline HomeInteriors and retail
3 of 512 postsPublishing
Cobalt CoffeeHospitality and ecommerce
4 of 518 postsNeeds approval
City Run ClubMembership and events
3 of 59 postsScheduled

The publishing path

From idea to live post, every decision stays visible.

AI can accelerate the first pass. People still control the brief, the edit, the approval, the timing and the final destination.

  1. 01Context

    Set the client context

    Choose the project, format, connected channels, and campaign intent.

  2. 02Draft

    Create the first pass

    Write directly, or generate captions and campaign imagery with AI.

  3. 03Review

    Review in channel

    Inspect platform-specific previews and revise before the post moves forward.

  4. 04Approve

    Approve the work

    Keep pending, approved and rejected decisions in one accountable queue.

  5. 05Live

    Schedule, publish and track

    Place approved content on the cross-client calendar and follow what happened after it went live.

Supported by BT Web Group

Product, operations, and client success around one platform.

  • Product team

    Platform direction

    Shapes the workflow around real agency operating needs.

  • Platform operations

    Connections and publishing

    Maintains the systems that move approved work into channel.

  • Client success

    Onboarding and adoption

    Helps teams establish projects, accounts, roles, and review practices.

Next command

Human approval before publish

Replace the tool chain with one visible publishing path.

Create your Marketing Hub account and set up the first client project. Account creation, payment and billing are handled inside the application.

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