Social Engine by BT Web Group

Every client. Every channel. One command center.

Social Engine is for digital agencies and multi-client marketing teams whose client work is scattered across channel tabs, spreadsheets, approval threads, asset folders and disconnected AI tools. Plan, draft, review, approve, schedule, publish and track every client's social content in one workspace, with a person approving each post before it goes live.

  • Facebook
  • Instagram
  • LinkedIn
  • X
  • Google Business

One accountable operating layer

  1. 015 channels

    Connected to the client project they belong to

  2. 021 calendar

    Scheduled and published work across every client

  3. 03Human approval

    Between any draft, generated or written, and publishing

What the product does

One operating layer for the whole client roster.

An organization holds the clients you are accountable for. Each client holds its own projects, and a project keeps that client's connected accounts, drafts, approvals, assets and publishing history together.

Multi-client organization workspace

Organizations, clients and projects follow the boundary an agency already manages, so one client's work stays inside that client's project.

Channel connections per project

Connect Facebook, Instagram, LinkedIn, X and Google Business accounts to the project they belong to, subject to each platform's account and API requirements.

Content planning and scheduling

Place drafts and approved posts on one calendar that shows every client, every channel, and what happens next.

Channel-accurate previews

Read a post the way each platform will render it, before anyone approves it.

Explicit approval workflow

Pending, approved and rejected are recorded states, so publishing is a decision someone made rather than an assumption.

AI caption and image generation

Generate a first pass for one post or a whole campaign, then edit and approve it on the same path as anything written by hand.

Shared project galleries

Keep generated and uploaded imagery with the client project it was made for.

Activity and AI usage records

See what was generated, what was published, and who moved the work forward.

The publishing path

From idea to live post, every decision stays visible.

AI can accelerate the first pass. People still control the brief, the edit, the approval, the timing and the final destination.

  1. 01Context

    Set the client context

    Choose the project, format, connected channels, and campaign intent.

  2. 02Draft

    Create the first pass

    Write directly, or generate captions and campaign imagery with AI.

  3. 03Review

    Review in channel

    Inspect platform-specific previews and revise before the post moves forward.

  4. 04Approve

    Approve the work

    Keep pending, approved and rejected decisions in one accountable queue.

  5. 05Live

    Schedule, publish and track

    Place approved content on the cross-client calendar and follow what happened after it went live.

Inside the workspace

The screens the platform actually runs on.

Each view is a faithful representation of a Marketing Hub screen, redrawn for this page with invented organizations and figures. Nothing here is a live capture, and no client, person or account record is shown.

Marketing Hub admin organisations screen: workspace navigation on the left, an application bar across the top, and a table listing five organisations with their slug, active status, and counts of users, clients, projects, posts and last activity

Admin / Organizations

Every organization, and the work inside it

One row per organization, with the people, clients, projects and posts it holds and when it last did something. This is how a portfolio is measured inside the platform, and how one agency's work stays separate from another's.

Marketing Hub admin AI usage screen: metric cards for total cost, generations, input and output tokens, errors and average latency, a date, kind, model and status filter row, and a table of four organisations with their generations, tokens, cost and errors

Admin / AI usage

AI generation, counted and costed

Cost, generations, input and output tokens, errors and average latency, filtered by date, kind, model and status, then broken down per organization. Assistance is a recorded line item rather than an invisible feature.

Marketing Hub admin product tours screen: a list of the versioned onboarding tours for posts, approvals, bulk generation, the content calendar, the gallery, getting started and social projects, each with the route it explains and an active badge, beside an empty tour panel

Admin / Product tours

The surfaces a new team is walked through

The onboarding tours the platform ships name its working surfaces: posts, approvals, bulk generation, the content calendar, the gallery and social projects. Each is versioned and pointed at the route it explains.

Plan

One paid plan for the whole client portfolio.

Social Engine is sold as a single Marketing Hub subscription. You create the account and complete payment inside the application.

Agency Workspace

USD $149

per organization / month

For agencies and multi-client marketing teams accountable for social publishing across several brands at once.

  • 1,000 AI generations per month
  • Organizations, clients and projects for the whole roster
  • Planning, drafting, review, approval, scheduling and publishing
  • Portfolio calendar, shared galleries, activity and AI usage records
Create your account

These plan values are this deployment's provisional packaging, declared once in the accepted package. Marketing Hub stays authoritative for the price, billing interval, availability and entitlement that apply when you create the account.

Operating principles

AI drafts the first pass. Your team still owns the brief, the edit, the approval, and the moment it goes live.

Human controlProduct principle

Next command

Human approval before publish

Replace the tool chain with one visible publishing path.

Create your Marketing Hub account and set up the first client project. Account creation, payment and billing are handled inside the application.

Create your account